about simply clear
marketing & media


our story

Simply Clear Marketing & Media is a multi-faceted marketing & media company dedicated to connecting, educating & supporting community members and business leaders throughout both
San Luis Obispo & Monterey Counties.


publishing

SCMM publishes four local newspapers:

  • Bay News – Cayucos, Los Osos, Morro Bay
  • Coast News – Pismo Beach, Arroyo Grande, Grover Beach
  • SLO City News – San Luis Obispo
  • Avila Beach News – Avila Beach

We also publish three bi-annual glossy magazines:

  • Living Lavishly- Local home and garden décor. 
  • Inspired Health- Healthy lifestyle tips & trends from local experts.
  • Reveal– Highlights the activities & local flavor of Central Coast. 


Our publications are fiercely local and provide relevant news coverage on city and county government, schools, businesses, and events. Our publications give readers the opportunity to know and care about their neighbors, leaders, and business owners.


tradeshows

Our Tradeshow Division produces a total of 7 Inspired Expo tradeshows annually.

6 Home Improvement Expos & 1 Health Expo.


These premier tradeshow events allow residents to meet face-to-face with local home improvement and lifestyle companies or health and wellness practitioners in one convenient location.


digital

The Digital Division prides itself on creating campaigns that communicate a powerful unifying message over all online platforms.

  • Website Design & Development
  • Social Media
  • Web Ad Display
  • Video Production
  • Text Message Marketing
  • SLO County Business Matters (digital magazine)


This division was birthed through the need for local expertise within the online world of advertising for our clients. We provide, in house, the platform through which we develop and produce online assets to garner maximum exposure & business for our clients. We have the capability to create content and experiences that your audience will not only embrace but share.


company timeline


scmm timeline


meet the team

Bret Colhouer

CEO & CO-FOUNDER

As founder of Tolosa Press, Bret Colhouer has been in the media industry for more than 10 years and is passionate about being a resource for the community. He started the Coast News in 2004 and bought the Bay News shortly after. Tolosa Press was founded by adding the SLO City News in 2007. He moved to San Luis Obispo 25 years ago immediately falling in love with the area, its people and the culture.

Lani Colhouer

CFO & CO-FOUNDER

As a founder of Simply Clear Marketing, Inc. and co-founder of Tolosa Press, Lani Colhouer is passionate about marketing and events. She was raised in the San Luis Obispo County and loves the area. Her background includes event management, advertising, marketing and sales, and exhibiting at international trade shows. She loves to work with small businesses and help them grow.

david diaz

CTO & CO-FOUNDER

David Diaz is a founding owner & partner of 805 Loyal the digital advertising partner of the Tolosa Press. David is a longtime local having grown up in Atascadero since 1972 and now lives in Nipomo with his family. He is a consummate entrepreneur who has worn many hats over the years from owning a Coffee Shop to creating his own Farmers Markets. He likes to spend time with his wife and 5 children (all girls), golf, ride motorcycles and snow ski as much as possible.

Sales & Marketing Director

Jessica has been with Simply Clear Marketing & Media since 2009 as a Sales and Marketing Director. She graduated from Cal Poly in 2008 with a degree in Business Administration and Marketing Management. Jessica has a passion for community outreach and has volunteered with the Food Bank Coalition of SLO County, Georgia Brown Elementary School, Habitat for Humanity, various local homeless shelters, and is always looking for more opportunities to help the local community. In her free time, she enjoys the active lifestyle. Some of her favorite activities are skiing, running, and hiking.

Senior Advertising Executive

Dana McGraw is the Senior Advertising Executive at Simply Clear Marketing & Media. Prior experience Dana has includes managing other publications such as the Atascadero News & California Horse Trader. With over 10 years of sales experience, she is confident that she can help your business get results and succeed! Originally from Ojai, CA, Dana moved to San Luis Obispo County in 2003, and started a family a few years later. She loves spending time with her family, friends and riding horses!

Operations & Events Manager

Operations & Event Manager—Tolosa Press & SCMIKelley has been with Simply Clear Marketing since December of 2009 as the Administrative Event Manager. She graduated from San Francisco State University in 2005 with a BA in Speech Communication with a minor in Advertising. Since then she has been working in advertising and marketing and enjoys working with clients and making sure all of their needs are met. In her free time she enjoys hiking, camping, wine tasting, and taking her dogs to the beach.

tina mitchell

Controller & Sales Assistant

Tina Mitchell is a true local to SLO, born and raised in San Luis Obispo County! She has spent the last 10 years refining her processes in Administrative Services at the City of Paso Robles. She recently changed careers to explore the private sector and is enjoying her position at Simply Clear Marketing as Controller and Sales Assistant. She is utilizing her Bachelors in Accounting and knowledge from the Administrative Services Department as well as her friendly personality to prosper in a position that assists the company in accounting and lead generation. She is passionate about the health industry especially but has found it incredibly fulfilling to help small businesses grow and prosper by educating the community about their specialties. Tina enjoys living on the central coast where we are close to the beach but not far from the mountains. She spends her weekends at music festivals, hiking and exploring, and taking her dogs to the beach.

zorina ricci

Advertising & Marketing Specialist

Zorina Ricci, is a Sr. Advertising & Marketing Specialist at Simply Clear Marketing & Media in San Luis Obispo, CA. She helps clients conceptualize effective marketing strategies in support of business goals. This includes proposals and marketing materials including website, email and direct mail, digital campaigns and print ads. Zorina has always been a people person and retail sales was her first experience working one on one with customers. Later in college she studied Marketing, Copy Writing and Communications. Zorina has been successful in implementing various marketing strategies for companies within Los Angeles, Orange County, and currently San Luis Obispo, California for Simply Clear Marketing & Media. When she’s not working, she enjoys exploring photography, art galleries, reading, shopping, cooking and dining in her favorite San Luis Obispo County. Zorina has a kind and friendly disposition, is a devoted daughter, sister, mother and friend. She finds her most joy in surrounding herself with creative people, going to concerts, attending church, and volunteering whenever possible. She’s always exploring new ways to grow professionally and personally and has a wonderful outlook on life.

carrie vickerman

Advertising Executive

Carrie Vickerman is an Advertising Account Executive for Simply Clear Marketing & Media, and loves living on the Central Coast! She graduated with honors from Cal Poly with a B.A. in Theatre and Performing Arts. Carrie has worked in the advertising industry since 2006 in multiple fields, including Radio and the Internet. When she’s not helping businesses connect with the community, she enjoys playing on a local Softball team and writing plays.

rose curter

Advertising Executive

Rose Cutrer, is a Sales Executive at Simply Clear Marketing and Media in San Luis Obispo, Ca. Prior to her current position at Simply Clear she had years of sales experience at the corporate level. What she enjoys most about her current role is working for a company that sincerely cares about helping local businesses grow and creating lasting relationships with the community. With a B.A. in Psychology, she knows how to listen to her client’s needs effectively and strategize together in finding the best path towards growth and success. In her free time, she enjoys hiking and camping with her dogs.

michelle johnson

Art Director

Michelle wants to live in a world where kindness prevails, everyone properly uses the words “your” and “you’re”, and wine and tapas breaks are mandatory at work. As a graphic designer with 20+ years experience, she’s been applauded for her dedication to each project and ability to intuitively create designs that are ‘spot on’ what the client envisioned. When she’s not beautifying the world one design at a time, you can find her searching for unique thrift store and garage sale treasures and spending time with her husband and four children. Her creative team brings three publications to you biweekly and if you miss a publication, have no fear, you can always view it online in our archives at www.tolosapress.com

theresa wilson

Executive Editor

Theresa-Marie Wilson was instrumental in starting the Coast News in 2004 and remained managing editor until 2017 when she was promoted to executive editor of the media division for Simply Clear Marketing. In that capacity, she is part of the creative team leads the direction of the company’s print magazines, Living Lavishly, Inspired Health, and Reveal the Central Coast as well as the digital SLO County Business Matters. She also serves as a consultant for advertising campaigns. In her free time, T, as most people know her, takes far too many photos of her cats for her humorous blog, CatNoirCC.com dedicated to increasing adoption rates for black cats that often face high kill rates in shelters.

christy serpa

Editorial Designer

Christy Serpa is a graphic artist, mother of 2 boys, avid surfer and Central Coast local. She enjoys being outdoors, but spends more time in front of a screen. She also enjoys working with print media and has worked in the newspaper industry since 1999.

neil farrell

MANAGING EDITOR OF THE BAY NEWS & SLO CITY NEWS

Neil Farrell is Managing Editor of The Bay News and a 22-year veteran reporter and editor in the Estero Bay Area — Morro Bay, Los Osos and Cayucos. He’s a six-time California Newspaper Publishers Association Better Newspaper Award winner for Spot News Reporting (twice), Sports Feature Writing; Community Service (twice), Enterprise Reporting; and Criticism Writing. Originally from Los Baños, Calif., Neil is a graduate of Cuesta College and attended Cal Poly. He started his community journalism career on April Fool’s Day 1992 with the Sun Bulletin and worked with the Tribune/Sun Bulletin until January 2004. He started with The Bay News in February 2004 when the newspaper first went to a weekly edition. He is married to wife, Lorraine, and they live in a second-story apartment in Morro Bay with a lovely view of Morro Rock. Life is good.

camas frank

Managing Editor of The Coast News

Camas Frank came to the Central Coast from the Northern California town of Willits in May 2006 and graduated from California Polytechnic San Luis Obispo in June 2009 with a Bachelor’s of Science in Journalism and a Sociology minor. After several freelance magazine and news ventures he started with a small role at Simply Clear Marketing & Media while still at the college. He has since played a variety of roles covering news, business and occasional feature stories. He currently writes on topics not handled in depth by the dailies or affecting too few individuals to make statewide headlines. Off duty he classifies himself as an unremittingly intellectually curious, but nice, guy. Considered to be mostly harmless, he’ll still ask you a ton of questions. If you want to make his day you can send compliments on his work, Carl Sagan and Mark Twain quotes, or general allusions to Star Trek, to his private twitter feed: @Camasf.

mark diaz

Business Reporter

Mark Diaz is a business reporter for Simply Clear Marketing & Media. He primarily writes for Avila Beach News, Coast News, and SLO County Business Matters. He posts business news daily to slocountybuisnessmatters.com that relevant to the central coast business community. After being raised in San Luis Obispo county, Mark spent almost a decade living in Washington D.C., as well as, two years living abroad. Mark has recently returned to his hometown of Atascadero with his exuberant son Donovan and his truly amazing wife Christy. Always the avid writer, Mark is honored to report fair and unbiased news to the central coast.

mike lee

Digital Team Lead

Mike comes to Simply Clear Marketing & Media with 20 years of sales and marketing experience. For 12 years he ran a local Integrated Marketing firm with his wife Pamela. Fluent in web development and online marketing as well as traditional channels Mike has a deep understanding of the marketing mix and uses his perspective to the benefit of each client. While attending Cuesta College he earned the rare Web Development Technologies Certification and served on the advisory board for that program. Mike likes to work with each client as if he were a “partner in their business.” A resident of the Central Coast for over thirty years Mike loves many of the outdoor activities that it has to offer.

karita harrskog

Marketing & Event Assistant

Karita has been the Marketing & Event Assistant at Simply Clear Marketing & Media since relocating from the Pacific Northwest. She graduated in 2015 with a BA in Advertising Management from Portland State University, where she served on the PSU American Marketing Association board and was a finalist in the 2013 AMA Case Competition with her team. Prior to Simply Clear, she did marketing for a nonprofit. In her spare time, she enjoys horseback riding, hiking and making art.

christidowns

Web & Editorial Designer

Christi has been designing for over 8 years, and has worked as a senior designer for many local and Los Angeles based companies, including her own. Style, color, and typography are very important to her, as she utilizes these assets in all of her work. In her spare time she enjoys creating art in any form, and especially favors acrylic painting with pastel illustration. She is also an avid traveler, entrepreneur, disc golf player, and animal lover.



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