When was the last time you had zero email notifications? For many people, that little red notification bubble at the top of your inbox has become a source of neverending notifications. So, how is it possible to make your emails stand out amongst the rest and make people actually want to sign up to receive them?
There’s no doubt that email marketing is a powerful tool. In fact, almost 99% of people check their email every day, some up to 20 times a day. This means that there are multiple opportunities for potential customers to open your email and engage with your company.
To help you get people to open your email and, better yet, actually engage with them, we have listed out the top 5 things you can do to make people want to sign up to receive your emails.
#1 Use pop-up forms
Adding a pop-up to your website can be a very successful way of promoting your company emails. There are multiple types of pop-ups, including drop-downs, exit pop-ups, and slide-ins. This tool helps bring awareness to people already interested in what your company offers, so it is associated with higher conversion rates than other methods.
#2 Offer immediate value
A great way to get people interested in your emails is by stating what value they will receive when they subscribe. When people know that they won’t be bombarded with sales pitches and information that they aren’t interested in, they are more likely to want to subscribe. Include messaging that describes the value of your content whether that is tips and how-to’s, deals, savings or other unique incentives.
#3 Give a “subscribers only” incentive
Many people sign-up for emails to receive an exclusive offer. This can be anything from access to free content, coupons, resources, or anything else industry-specific. By offering an immediate reward for subscribing that shows what you have to offer can really help give your subscription rate a boost.
#4 Provide a sneak peek
To encourage people to subscribe to your emails, create a teaser. Create a video or a step-by-step guide that you promote on your website or social media but only give the first portion of the content and then a call-to-action asking the viewer to “subscribe to see the rest”. This creates a hook for people to want to find out more.
#5 Make your email shareable
When you have good content, people will want to share it with their friends and family. Give them the option by including a “Forward to a Friend” link in your email campaigns. This tool helps your word-of-mouth marketing by making it easier for new people to subscribe!
By taking the time to share the value of your email and offer subscribers benefits for signing up, you will see increased engagement and have more people signing up to get in on the value.
Want help creating an email that stands out? Contact us today for help perfecting your email campaigns! (805) 543-6397