• Make sure you have a responsive design (for all types of screens!)
• Implement SEO best practices
• Ensure intuitive navigation capabilities
• Link to your social media pages
• Use engaging images and content

Make sure you have a responsive design (for all types of screens!)

A responsive web design (RWD) is an approach that allows design and code to respond to the size of a device’s screen. This means that no matter what the size of the screen you will always have an optimal viewing experience. Utilizing fluid grids, flexible images, and cascading style sheets (CSS) to style and alter the site’s design will make the site able to appear correctly when viewing from different devices.

Implement SEO best practices

SEO best practices are a set of tasks designed to help improve a website’s search engine rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site. To make sure your website will show up when people look up something online make sure you incorporate the following:

• Add main keywords at the beginning of your content
• Write unique titles, descriptions and content
• Optimize your site’s loading speed
• Optimize images for SEO
• Use Internal Linking throughout your content

Ensure intuitive navigation capabilities

Intuitive navigation means that your website is designed in a way that website traffic flows from one page to another. People visiting your site simply know where to go to find anything that they are looking for. This can be achieved  by adding:

• Main Navigation Bar
• Call-to-Action on pages
• Sidebars
• Internal Linking
• Landing Pages

Link to your social media pages

People who visit your website expect to see your social media icons somewhere obvious on your site (usually in the header, the footer, or sidebar) that link to your pages on those sites. By placing your social media on your site, you are creating more touch points with potential customers helping you to keep in contact with them and generate more sales.

Use engaging images and content

Content is king in the digital space! According to Forbes, you and your business have 7 seconds to make a first impression. Including photos and videos that evoke a feeling is essential in a website build. Make it count!