With business shifting into the digital space, having a streamlined website for your business has never been more important. Whether you are just starting out or have been in business for years, we have created a checklist to help you perfect your online presence. In this article we will cover each of the following areas so you can take your business to the next level.
- Make sure you have a responsive design (for all types of screens!)
- Implement SEO best practices
- Ensure intuitive navigation capabilities
- Link to your social media pages
- Use engaging images and content
Make sure you have a responsive design (for all types of screens!)
A responsive web design (RWD) is an approach that allows design and code to respond to the size of a device’s screen. This means that no matter what the size of the screen you will always have an optimal viewing experience. Utilizing fluid grids, flexible images, and cascading style sheets (CSS) to style and alter the site’s design will make the site able to appear correctly when viewing from different devices.
Implement SEO best practices
SEO best practices are a set of tasks designed to help improve a website’s search engine rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site. To make sure your website will show up when people look up something online make sure you incorporate the following:
- Add main keywords at the beginning of your content
- Write unique titles, descriptions and content
- Optimize your site’s loading speed
- Optimize images for SEO
- Use Internal Linking throughout your content
Ensure intuitive navigation capabilities
Intuitive navigation means that your website is designed in a way that website traffic flows from one page to another. People visiting your site simply know where to go to find anything that they are looking for. This can be achieved by adding:
- Main Navigation Bar
- Call-to-Action on pages
- Sidebars
- Internal Linking
- Landing Pages
Link to your social media pages
People who visit your website expect to see your social media icons somewhere obvious on your site (usually in the header, the footer, or sidebar) that link to your pages on those sites. By placing your social media on your site, you are creating more touch points with potential customers helping you to keep in contact with them and generate more sales.
Use engaging images and content
Content is king in the digital space! According to Forbes, you and your business have 7 seconds to make a first impression. Including photos and videos that evoke a feeling is essential in a website build. Make it count!
4 tips to ensure a successful eCommerce site
Would your business benefit from an eCommerce site? Now that you have a checklist to help you get started optimizing your website, here are 4 tips to keep in mind to ensure you have a successful eCommerce site!
- Focus on the user experience
- Stay on top of SEO
- Be mobile friendly
- Connect with the experts
If you need help creating a website or want to breathe life into an outdated website, connect with our team!
