What is an Advertorial, and Should You Be Doing it?

Content marketing through print advertising, or advertorials, is the new wave of storytelling in today’s media. We’ve seen print advertising conquer the world of marketing for decades, but with a world gone digital, the question begs: is print advertising now a thing of the past? More people are online, turning to their screens instead of […]

By scm_admin | 2 months ago

What Content Marketing Through Organic Facebooks Posts Looks Like Today

With strategy, discipline, and the right tools, you can bring your social media presence to the next level. Recently, one of our longtime clients, a local CSA program in SLO County, mentioned that diving into the world of content marketing on Facebook is too time-consuming. Quite frankly, they’re right. While business owners are managing their […]

By scm_admin | 2 months ago

Why Marketing is Essential to Your Business

What is Marketing? Some say marketing is more important than the product itself. It is true the success of a business lies greatly on the success of its marketing because, without customers, there is no business. Marketing is defined as the process of getting people interested in your company. The act of marketing encompasses a wide […]

By scm_admin | 2 months ago

5 Essential Google Marketing Tools Every Business Should Have

With Google being the most popular search engine in the world, we hope your Digital Marketing Toolbox is equipped with the latest and greatest tools this valuable resource has to offer. Taking advantage of Google’s effective features if just one of many ways to take your marketing efforts to the next level. So, why not start now? Hopefully, you’ve […]

By scm_admin | 3 months ago