How the 4 Ps of Marketing Can Significantly Boost Your ROI

The 4 Ps of marketing, also known as the marketing mix, are a framework for businesses to develop and implement a successful marketing strategy. The 4 Ps are product, price, place, and promotion.  If you are a business owner, or have dabbled in marketing at any point in your life, these concepts are probably familiar […]

By Simply Clear Marketing

Top 7 Digital Marketing Trends to Watch Out for in 2023

A new year means new tools for marketing your business! The digital marketing landscape is constantly changing and evolving, and it can be hard to keep up with the latest trends. However, if you want to stay ahead of the competition, it’s important to be in the know. Luckily, it’s our job at Simply Clear […]

By Simply Clear Marketing

The Role of Paid Advertising During Economic Uncertainty

According to the most recent economic forecasts, a recession will occur not if, but when. In fact, one research analyst recently estimated that a global downturn is 98% likely.  However, those in charge of marketing budgets should not panic. As history has shown, in an uncertain economy, the right marketing strategy combined with brand innovation […]

By Simply Clear Marketing

Direct Mail is Back in the Spotlight: 5 Tips For Creating a Campaign with High ROI

Direct mail is so last century. For years, that’s been the idea when it comes to reaching customers through marketing and advertising campaigns. But, like so many things, the pandemic has changed all that. With people spending more time at home, snail mail is experiencing a bit of a Renaissance. According to a study from […]

By Simply Clear Marketing

How to Generate Leads with Web Display Ads

When it comes to choosing where to place an advertisement for your business, it can quickly become overwhelming with the number of available options. With the right targeting, display ads — also commonly referred to as programmatic ads, web ads or online ads — can be very effective for small businesses to build brand awareness […]

By Simply Clear Marketing

The Benefits of Booking an Advertorial

When you decide to purchase ad space in a print publication, such as a magazine, it can be difficult to communicate the value that your specific service or product can offer in such a small space. Luckily, advertorials can help to bridge the gap and provide useful information for consumers.  An advertorial is a long-form […]

By Simply Clear Marketing