Marketing

Marketing

Email Marketing 101: Top Tips to Generate Leads

Communicate the value of your small business through effective content and a strategic email marketing strategy. No one likes a flooded inbox of marketing emails — we get it. If you’ve ever hesitated to implement an email campaign, you’re not alone. When we recommend email marketing campaigns to our small business clients, we’re often met […]

By scm_admin | 2 months ago

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Marketing

How to Organically Market your Business on LinkedIn

Drive your organic marketing on LinkedIn with clear goals, content variety, and a call-to-action. It’s safe to say that local business owners see the value in utilizing organic marketing on LinkedIn, but there are so many questions left unanswered: How do we do this effectively? How can we market on LinkedIn to produce results? When […]

By scm_admin | 2 months ago

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Marketing

How to Plan Content that Generates Leads on Instagram

Want to generate leads through an effective Instagram content strategy? It all comes down to creativity, planning, and scheduling. It’s marketing made simple. Creating content for any type of social media account can be a pain. Whether it be maintaining a content marketing strategy through organic Facebook posts or maintaining a consistent LinkedIn presence, let’s […]

By scm_admin | 2 months ago

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Marketing

What is an Advertorial, and Should You Be Doing it?

Content marketing through print advertising, or advertorials, is the new wave of storytelling in today’s media. We’ve seen print advertising conquer the world of marketing for decades, but with a world gone digital, the question begs: is print advertising now a thing of the past? More people are online, turning to their screens instead of […]

By scm_admin | 2 months ago

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Marketing

What Content Marketing Through Organic Facebooks Posts Looks Like Today

With strategy, discipline, and the right tools, you can bring your social media presence to the next level. Recently, one of our longtime clients, a local CSA program in SLO County, mentioned that diving into the world of content marketing on Facebook is too time-consuming. Quite frankly, they’re right. While business owners are managing their […]

By scm_admin | 2 months ago

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Marketing

Why Marketing is Essential to Your Business

What is Marketing? Some say marketing is more important than the product itself. It is true the success of a business lies greatly on the success of its marketing because, without customers, there is no business. Marketing is defined as the process of getting people interested in your company. The act of marketing encompasses a wide […]

By scm_admin | 2 months ago

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