Here’s what’s changing and what will be staying in the world of marketing
This past year has forced many businesses to reinvent themselves to fit into the digital space. Many companies — large and small — found themselves all asking the same question: how do we reach our current and potential customers?
With so many tools and platforms available to everyone today, reaching your target market on digital platforms isn’t as challenging as it may feel.
In 2021, there are a lot of new and exciting opportunities to reach your customers than ever before. To keep your marketing efforts fresh and timely, we have found the key areas of digital marketing that will be taking front stage throughout 2021.
Search Engine Marketing
Have you ever wondered how certain websites will pop up when you look something up on the internet? It all has to do with a thing called Search Engine Optimization, also referred to as SEO.
To make your website show up at the top of the list, you need to make search engines such as Google, Bing, and Yahoo, recommend your content to their users. This can be done by adding keywords, improving the loading time, making content mobile-friendly, and utilizing internal linking.
It is very important to utilize this tool because it brings organic traffic to your website, basically giving you free advertising!
With so many voices filling up the digital space, it is hard to stand out when all you are present is a product; that is why building relationships with your audience will make you stand out.
People want to have authentic experiences with your brand, and the best way of doing that is to change your sales pitch to become more human-centric than ever before.
So how do you do this? Start by sharing those personal stories on social media! Telling the stories of what goes on behind the scenes, your involvement with the community, trials and tribulations that you have been through. Sharing these stories helps to bridge the gap between the faceless digital space and actually creating a relationship with your audience.
The next step is to focus on targeting your reach which can be done through Geofencing. This is the ability to section off a geographic area and communicate with devices/ people within that space. By doing this you will be able to communicate with the exact audience that is more likely to want your product or service.
More Accessibility for Everyone
This year is all about making everyone feel included and a necessary place to start is by making your website ADA Compliant. This means your website is perceivable, operable, understandable, and robust for all users.
Doing this will not only help your company stay out of legal trouble, but it will also help create more opportunities for you to reach a broader range of clients!
Videos, videos, and more videos
You’ve probably heard about how Instagram, Youtube, and Facebook are adapting to the very popular trend of video content. These marketing platforms have opened a new door to communicating to your audience. With videos ranging from 30 seconds to 2 minutes, people are engaging more and more with this easily consumable form of content.
These forms of content have outstanding visibility and also bring fun and personality to your brand. One content idea for your videos is to do tutorials or talk about unique resources that you are knowledgeable of.