Every business knows they need to market themselves. But what does that mean?
Is marketing…
- putting up a billboard?
- running paid ads?
- posting organic content?
How do you know when you’ve truly “nailed it”?
At Simply Clear, we define marketing as any action a business takes to promote selling a product or service. It’s not a binary activity; it’s a continuum. The question isn’t whether you’re marketing, but how well you’re doing it.
Enter: Growth Marketing.
Growth Marketing is about systematically analyzing and executing marketing initiatives to maximize their effectiveness. It’s not just about running ads or creating content. It’s about how well you’re doing it.
Growth marketing involves testing, measuring, and optimizing every aspect of your marketing strategy. Here’s how we put it into practice:
Identify the Problem:
Look at your current marketing efforts and identify areas that need improvement. For example, our client Jerry’s Plumbing, Heating and Air Conditioning was struggling with stagnant year-over-year revenue growth and fewer Google reviews compared to its competitors.
Hypothesize and Test:
We hypothesized that improving their Google reviews and optimizing their digital marketing strategy would boost their online presence and drive revenue growth. To test this, we:
- Launched Hyper-Segmented Geo-Targeted Google Ads Campaigns: The ads were tailored to specific geographic locations to deliver personalized messaging and landing pages.
- Crafted Seasonal Google Ads Campaigns: Campaigns were aligned with peak demand to address the unique needs of various areas during different times of the year.
- Implemented Local Service Ads (LSAs): To drive customer activity, the LSAs showcased the client’s 24/7 emergency response and leveraged their prominent placement in search results.
- Introduced a Customer Experience Management Platform: With the addition of the platform, we were able to boost and respond to reviews, enhancing LSA performance and strengthening the client’s online reputation.
Measure Results:
By implementing these strategies, we were able to measure significant improvements in their online presence and revenue growth. The results were impressive:
Optimize and Repeat:
This year-over-year improvement in results created a new baseline from which we are continuing to optimize and improve further. The key is to keep testing, measuring, and refining our strategies to drive ongoing sustainable growth.
Great marketers aren’t focused on being right; they’re focused on discovering what works. By adopting a growth marketing mindset, you can systematically enhance your marketing efforts and achieve significant results.
Let’s Build Your Growth Marketing Strategy Together
Marketing shouldn’t be an abstract term that you loosely throw around. It should be a clearly defined process centered around the highest leverage actions that drive revenue to your business.
Our team works with dozens of local businesses to put this plan in place and would love to walk through the process with you as well.
