When it comes to choosing where to place an advertisement for your business, it can quickly become overwhelming with the number of available options. With the right targeting, display ads — also commonly referred to as programmatic ads, web ads or online ads — can be very effective for small businesses to build brand awareness and increase conversions.
Display advertising is the method of attracting an audience through a website, social media platform, or other digital mediums to take a specific action. These advertisements typically encourage the user to click-through to a landing page and take action. The most common type of web display ads you may come across include:
· Banner ads
· Interstitial ads/full-screen ads
· Rich media (video, audio, or animation)
· Video ads
Display ads are extremely beneficial to small businesses because it can help to diversify your marketing strategy by giving you different platforms to communicate with potential customers. It also gives you the ability to have your ad appear in different areas, in turn, generating more reach for your business. Another advantage of display ads is the ability to target the right audience by placing your ads on the right websites. This includes demographic and geo-targeting, along with specific interests of your target audience.
Before you decide to implement display ads into your marketing strategy, here are some things to consider before you start:
1. Set a clear goal
When starting a display ad campaign, it is crucial to begin with a clear goal for the ad. This goal can be; generating leads, attracting customers, nurturing stagnant leads, or helping build top-of-mind awareness. By setting a goal, this will help to ensure your message is clear and will optimize your results.
2. Focus on targeting
When creating an ad use specific keywords, focus on your target demographic, and use targeted ad placement. This will deliver better results and guarantee that your ad reaches the audience you want to engage with.
3. Use a topic that elicits urgency
Create a message for your ad that is both direct and interesting. By using simple wording and illustrations, the user can quickly understand what they are being asked and will be more likely to interact with the advertisement.
4. Have a clear call to action
Any online ad should have a clear call to action to help the user know what they need to do next. This will make it more likely for them to follow through with the action. A call to action that we recommend is “Sign up Now” or “Learn More”. Both of these make it clear to the user what the next step will be.
Web display ads can help your company reach people where they already are and help you connect to users interested in your service or product. Our team has fine-tuned how to create online ads that will improve your sales conversions, and we’d love to meet with you to talk more about your marketing needs. Give us a call at (805) 543-6397 or email us at email@example.com .