Drive your organic marketing on LinkedIn with clear goals, content variety, and a call-to-action.
It’s safe to say that local business owners see the value in utilizing organic marketing on LinkedIn, but there are so many questions left unanswered: How do we do this effectively? How can we market on LinkedIn to produce results?
When it comes to small businesses the overall goal is to increase sales and, therefore, increase revenue. It may seem unlikely that something so simple as organic marketing can make such a difference, but with strategic tactics, we promise you that it can.
Whether you are a small, local business or a large corporation, LinkedIn is a crucial platform to understand and utilize when marketing your business. LinkedIn is one of the top social networks today with over 600 million users. For small business owners, trying to understand this vast social platform and using it correctly to grow your business can seem like a daunting task (to add to the already too long list of duties small business owners complete every day!).
LinkedIn allows you to drive traffic to your website, identify quality leads, share your knowledge and expertise, and grow your network. LinkedIn can also be utilized to find new talent and promote job openings. No matter your industry size or type, this platform is an ideal location to promote and grow your business. Here are some clear cut ways you can make the most out of your organic LinkedIn presence:
1. Set targets or goals
Always begin your organic marketing strategy with a road map. What is your goal? Do you hope to generate leads for your business? Increase brand awareness? Increase followers? This list can go on, but it is crucial to narrow down the unique necessities for your business.
Once your goal is outlined, set engagement targets. It is difficult to understand how your content is performing without a general goal to base your results on. Set a reasonable engagement level you hope to achieve. Then, track your progress over time to see if you reach this goal. If you do, great job! Now increase that goal for the next round. If you did not reach it, see what needs improvement and adjust your strategy accordingly.
2. Mix up your content
As a brand, you want to stay entertaining and fresh to your audience. Social media is a great avenue to be creative and have fun with your posts. Use different types of content in your strategy, whether it be blog posts, images, videos, company updates, and so on. This may seem challenging and time consuming to find the right balance. To make this easier, use the 4-1-1 rule. For every content asset, you form about your brand, share information from another source and four content pieces published by others. This will lighten your workload and keep things interesting for your audience.
Mixing up your content daily can seem like a heavy workload, but do not stress about creating new posts every day. Instead, recycle previous infographics, blog posts, videos, and so on to promote your brand message. Another nifty trick is to repost your top-performing content for those that did not see it the first time!
3. Include a clear call-to-action
After using your unique content strategy to drive audience engagement, give them something to do! Finish your post with a call-to-action for your followers. LinkedIn posts with links have 45% more engagements than posts without links. This can drive traffic to your website, promote an event, contact your company, and so on. In this way, your audience is encouraged to take the next step in forming a lasting relationship with your company and allows them to learn more about your brand.
The ability of the LinkedIn platform to generate leads for your business can not be ignored. While it may seem a difficult and overwhelming task, with clear engagement targets, a variety of content ideas, and a call to action, you can bring your social media presence to the next level. In doing so, you will be able to use organic marketing on LinkedIn to grow your loyal customer base while defining your brand image.
At Simply Clear Marketing, we have the tools and expertise to overcome these obstacles for your business. With thoughtful tools, content recommendations, and years of marketing experience, we are committed to helping the small businesses of SLO successfully grow their business. For more information or to set up a consultation, call (805) 543-6397 or email us at firstname.lastname@example.org .