In 2020, an average of 1.3 million people joined social media every day. By the beginning of 2021, the global tally of social media users almost reached 4.2 billion. Due to Covid-19, social media users grew at the fastest rate in three years. Clearly, we are living in the digital age. The obvious question we must ask ourselves remains: is it important to have a strong social media presence?
Yes. Social media has become a necessary tool for marketing, outreach, and overall business and brand growth. Building a social media presence can not only help with establishing your brand, but assist in the development of connection and trust with clients and consumers.
Building a strong social media presence doesn’t mean you need to post content every day. A successful social media presence for any brand involves strategy, consistency, and connection with your audience. Brands that have a strong social media presence have structure and strategy that help to ensure their content is getting engaged with and their customers are connecting with their content and brand.
Now that we’ve established the importance of a strong social media presence, let’s take a look at how to establish it. Finding the right platforms to utilize is the first important step. These are the five most valuable social media platforms to have for your business:
Next, focus on how to be authentic, consistent, and interactive. Below are some ways your business can improve its social media presence:
1. Have a strong content strategy
The importance of developing a strong strategy has always been key in the world of marketing and it’s no different today. On social media, a strong and developed strategy is going to be critical to the visibility and growth of your business.
2. Be authentic with your story
Long gone are the days of inauthentic branding. Social media users engage with content and advertisements all day long and at the end of the day, they’re looking to engage with brands they can trust. Create a voice that shows that your brand is reputable in your specific field.
3. Be consistent
With social media marketing, consistency is key. The quality of your content, your posting schedule, and your efforts to grow should all remain consistent as you build your social media presence. Maintaining consistency shows that you are able to communicate your brand message and provide value.
4. Interact with your followers
Strong strategy, consistent schedules, and an authentic voice will do wonders for your social media presence, but engaging with your followers is one of the most important elements to a successful social media presence. Whether it be responding to comments, liking posts, or mentioning users, connecting with your audience helps to create that sense of community your audience is looking for.
Social media is a tool that thousands of brands across the globe now utilize to improve their exposure. With the influx of social media users scrolling through content on the daily, social media marketing has become a staple that has allowed businesses to retain exposure, get a better grip on who their target audience is, and stay relevant. If your competitors are successfully using social media, why aren’t you?
It is no longer a viable option to ignore the power of social media marketing. It allows for exposure, audience engagement, and growth. If you are looking to boost your social media presence and want to speak with social media experts, give Simply Clear Marketing a call at (805) 543-6397 or visit our website.