This year stretched our team in ways that reminded us why we love what we do. We jumped between major events, large-scale creative projects, community partnerships, and everything in between. Along the way, we helped bring some incredible ideas to life and even picked up a few awards. It was the kind of year that reminded us how extensive our team’s capabilities really are.
Project Spotlight: Bonipak
Early in the year, we dove into one of our most creatively ambitious collaborations.
In our partnership with Bonipak, our goal was to merge their family owned, multi-generation legacy with their commitment to innovation. One of the key projects was developing a showstopping booth experience for the IFPA Global Produce and Floral Show. We created a new design language inspired by their brand but tailored for the event environment and shaped everything from booth visuals to printed materials and motion elements.
To bring the story to life, we filmed on location at their headquarters, building content around four core brand pillars. That shoot powered the entire event experience and led to the hero brand film, “Meet Freshness,” which reintroduced Bonipak with a clearer, more modern narrative.
Supporting Our Local Community: The Foundation at Hearst Castle – “Twilight on the Terrace”
In the spring, our team devoted a large amount of focus to a project rooted deeply in community impact.
Simply Clear Marketing partnered with The Foundation at Hearst Castle to support Twilight on the Terrace, a donor event held to provide STEAM education programs for students from underserved communities. Our mission was to sell out the event and help set the stage for strong donor engagement throughout the evening. We developed a refined visual identity for the event: designing printed invitations, the official program, and other creative that reflected both the elegance of Hearst Castle and the Foundation’s legacy.
To drive awareness and ticket sales, we launched targeted Meta campaigns aimed at regional audiences and donor communities. The effort paid off: the event sold out in advance and was later called “the most successful event in the Foundation’s history” by board leadership. As Executive Director Doug Jenzen shared, “Your work was a huge part of that success, and I’m so grateful for your partnership.”
Large Scale Creative Campaigns: A.M. Sun Solar + Roofing and Madonna Inn
One of the standout moments of our summer was helping tell the story of the new solar installation at the iconic Madonna Inn. After A.M. Sun Solar + Roofing completed the project, and we stepped in to capture and communicate the impact of the upgrade. A.M. Sun Solar + Roofing wanted to promote this campaign to exemplify their standout work with one of the most trusted names in the local community.
We built a full creative campaign around the collaboration, including a billboard, email marketing, social content, Google advertising, updated website messaging, and a video and photoshoot with Madonna Inn President Clint Pearce. Through all of our many creative pieces we set out to convey one primary sentence to the local community for A.M. Sun Solar + Roofing, and that was, “Madonna Inn Trusts Us, You Can Too”. It was a rewarding project that combined storytelling, design, and local pride all in one.
Davey Award Wins
Closing out a year full of meaningful work, we were proud to see several of our other projects win awards on a national stage.
This year, our team was honored with three Davey Awards. Recognition that means a lot to us because it celebrates the kind of thoughtful, craft-driven work we pour into every project. Our winning pieces included the 2023 edition of Living Lavishly Magazine, a training video we produced for Splash Café, and the new website we built for Family Care Network.
Awards aren’t the goal, but they’re a meaningful reminder that the work we do for local businesses and organizations matters. We’re grateful to be trusted with projects that let us bring our best ideas to life, and it’s even better when that work gets recognized on a major stage.
We’d love for you to check out our award winning projects!
Conclusion
As we look back on 2025, what stands out most isn’t just the scale of the projects, but the impact behind them—helping a legacy agricultural brand evolve its story, supporting an iconic foundation’s mission, elevating a major local solar install, and celebrating award-winning creative work across the region.
This year reminded us why we do what we do: to help great organizations connect with their audiences, strengthen their communities, and bring ambitious ideas to life. And if the last twelve months are any indication, we’re just getting started.
