When you decide to purchase ad space in a print publication, such as a magazine, it can be difficult to communicate the value that your specific service or product can offer in such a small space. Luckily, advertorials can help to bridge the gap and provide useful information for consumers.
An advertorial is a long-form paid ad that is presented as an informative article. They are designed in a way so they don’t look like your typical ad. Instead, the main message of this “ad” is to provide value to the target audience while the subliminal message is selling a product or service.
Choosing to use an advertorial to promote your business has three main benefits:
- The opportunity to showcase your brand more effectively
- Provides helpful expertise for your target audience
- Gives you more real estate in a magazine
1. The opportunity to showcase your brand more effectively
Having one to two full pages gives you the ability to capture the interest of readers. Advertorials are significantly more effective in connecting to your target audience because it gives you room to explain what your company offers, your brand’s story, and other useful information to help build trust with readers.
2. Provides helpful expertise for your target audience
Most people are used to consuming so much information during a day; ads just don’t have the same effectiveness that they used to. You are more likely to get your target audience’s attention when they see an article with topics they are interested in. Advertorials offer significant value for readers, making them more likely to save and share an article, consider you an expert on the topic, and remember your brand.
3. Gives you more real estate in a magazine
Compared to other forms of ads, advertorials offer more room to connect with readers. In an advertorial, you can tell your company story, provide solutions to an issue customers may experience, and most of all, develop trust by providing value.
Advertorials allow companies to tell their story, offer value, and connect to their target audience. When you use an advertorial, it is much easier to sell your product or service now that you have explained the value that you offer and the benefits you can provide.
Let’s help you strategize your next advertorial. Give us a call or email today!
Living Lavishly is a home, health and leisure magazine born out of a desire to share the latest trends available on the Central Coast. View our latest magazine on our website livinglavishlymag.com