The Latest Features to Have on Your Website
Most people at this point have come across at least one really bad website (like the ones that are incredibly hard to navigate or ones that bombard you with pop-ups and ads, making it difficult to even exit the page)!
When building out your company’s website, there are many pieces to include to make sure users have the best experience possible. Anything from design components, meaningful content and page usability can significantly influence whether someone will choose to further engage with your company. To keep your website up to date, we have put together the top features you need to include on your website today.
ADA Web Accessibility Widget
As of 2010, The Americans with Disabilities Act (ADA) requires certain businesses to make accommodations for people with disabilities. To have an ADA-compliant website, it needs to be perceivable, operable, understandable and robust. Not only is this somewhat vague, but it can also be tricky for some businesses that don’t have an IT team to help them put together the necessary pieces to meet compliance requirements. Maintaining an ADA-compliant website not only helps protect your business against lawsuits and fines it also provides needed accommodations for your potential customers.
To help ensure that you meet all of the compliance requirements, we recommend going through a third-party. Simply Clear Marketing has an experienced team that understands exactly what needs to be included to meet the ADA requirements; you can visit our website to see just how an ADA Widget would work on your website!
SEO Strategy
An SEO strategy is the process of planning, outlining and implementing steps designed to improve your website’s search engine rankings which helps increase organic traffic to your page. To boost your website’s ranking, there are many things that you need to include. Below are just a few that can help increase your SEO ranking.
- Create a list of keywords
- Improve user experience
- Increase website speed
- Add internal links in your content
- Optimize for voice search
- Have captivating content and keep pages up to date
Having a good SEO strategy can significantly boost your company’s findability, which can help boost sales. If you need help nailing down your strategy, we can work with you to help your business bring in more organic leads through SEO.
Engaging Content
10- 20 seconds. That’s all the time you have to capture someone’s attention on your website. With attention spans getting shorter and content consumption rates increasing, it is difficult to get people to engage with your content for longer than a few seconds. So how do you get someone’s attention for longer than 30 seconds? You need to start by offering value to the consumer and making your messaging clear, so they know exactly what that offer is.
Ways to make your website more engaging:
- Simple design
- Strong visuals
- Dynamic content
Try looking at your website through the eyes of someone that doesn’t know who you are. Is it clear to you what your company offers? If not, maybe it’s time to hone in on what exactly you want to showcase.
Having a good website can be easily achieved for many businesses, but having a great website takes some time. If you need help with your website, we have an entire team dedicated to website design. From SEO strategies to usability features, our team can help you create a website that works for you—interested in learning more? Give Simply Clear Marketing a call at (805) 543-6397 or visit our website.
