A new year means new tools for marketing your business! The digital marketing landscape is constantly changing and evolving, and it can be hard to keep up with the latest trends. However, if you want to stay ahead of the competition, it’s important to be in the know. Luckily, it’s our job at Simply Clear Marketing to follow all things digital marketing to help our clients succeed. Here are our top trends to watch out for in 2023:

1. AI is Where It’s At. Artificial Intelligence and machine learning are two of the most popular buzzwords in the tech industry right now. And for good reason—these technologies have the potential to revolutionize the way we live and work! In the field of digital marketing, AI can be used for a variety of tasks, such as optimizing web content, managing paid search campaigns, and even creating personalized recommendations for customers. This tech is still in its infancy, so there is much potential for it to be used in even more innovative ways in the future. 
2. More Focus on Customer Experience. In recent years, there has been a shift in the way businesses operate. No longer are businesses focused purely on selling products or services—they are now focused on creating a great customer experience. The customer experience is the sum total of all the interactions a customer has with a business, from the initial contact to the post-purchase follow-up. To create a great customer experience, businesses must pay attention to the small details, such as the design of their website, the quality of their product, and how they engage with customers.
   
   Case Study: Splash Café Website Before and After

Before:

After:

3. Greater Use of Data and Analytics. Data and analytics are becoming increasingly important in the field of digital marketing. Businesses can use data to track customer behavior, understand what works and what doesn’t, and make better decisions about where to allocate their resources. This includes identifying the ideal customer, measuring advertising campaign performance, and segmenting customers to deliver personalized content. 
4. Increased Spending on Digital Marketing. For businesses, the benefits of digital marketing are clear: Digital marketing is more cost-effective than traditional marketing, it’s more targeted, and it allows businesses to track and measure results. As the economy continues to shift toward a recession, digital marketing is a surefire way to generate leads and revenue. Check out Simply Clear Marketing’s blog on the Role of Paid Advertising During an Uncertain Economy. It includes a free eBook on how to get started with Google ads!
5. Social Media Continues to Evolve. Social media is no longer just a platform for sharing important news and information—it’s now a powerful marketing tool. Businesses are using social media to connect with customers, build brand awareness, and drive sales. Influencer marketing specifically is an effective way to promote your business’s products and services. The conversion rate on sales is higher because popular influencers can reach a large audience and have already developed a high level of trust with their followers.
   
   Case Study: Talley Farms Box Social Media

The Talley Farms Box team came to Simply Clear Marketing looking to increase box subscriptions and engage their community of members with strategic social media content. Our team delivered on both points by running targeted social media ad campaigns and creating content, including reels, influencer collaborations and giveaways, a recipe sharing group, and more.

Social Media Content

• Grew Instagram followers to almost 5,000
• Increased profile visits by 63.5%
• Combined reach (Facebook and Instagram): 252,000 unique views

Social Media Ads:

• Box Sign Ups: 412
• Impressions: 1,702,917
• Clicks: 19,547

6. Voice Search is on the Rise. Voice search is a technology that allows users to search for information by speaking into a device. It’s becoming increasingly popular because it’s more convenient and faster than traditional text-based search. According to Think with Google, 41% of U.S. adults and 55% of U.S. teens use voice search daily.
7. Mobile-First Approach is a Must. The majority of internet users now access the internet on their mobile devices, such as smartphones and tablets. Because of this, businesses need to adopt a mobile-first approach to digital marketing. This means designing and optimizing websites and marketing campaigns for mobile devices first, and then adapting them for desktop or traditional media. 

Need help implementing these top trends in your marketing efforts? Reach out to us today for a FREE consultation!