5 Key Elements Every Homepage Should Have

Digital Marketing

By Simply Clear Marketing

The homepage of your website is one of the keys to leaving a valuable first impression. Want to know if you’re leaving a worthwhile impression? Request a website evaluation from the experts at Simply Clear Marketing.

We understand that for small business owners, it’s common to put marketing and web development on the backburner. Other overhead items tend to take the wheel. However, a streamlined website is completely necessary in this day and age. More specifically, the functionality and design of your homepage needs to be perfected to a tee — otherwise, your opportunities could dwindle over time.

According to Sweor, it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. To take advantage of this short time frame, we’ve researched and implemented best practices in the industry to capture clients’ attention by creating engaging content, thus eventually converting them into leads.

Key Elements for a Successful Homepage

It’s important to consider that website development and homepage creation is not just design; it’s copywriting, psychology research, brand consistency, information accessibility, and so much more. It requires a deep understanding in marketing, as well as an intuitive understanding in how your target audience interacts with businesses in your industry.

When it comes to website development, here are the key pieces to achieving a successful homepage:

  • Creative – Design & UX
  • Navigation & Interaction – Using psychology in understanding usability
  • Content – Engaging imagery, messaging, and calls-to-action
  • Branding – Staying consistent with your brand’s overall tone
  • Information Accessibility – Ensuring your website is ADA compliant

Want to know if you’re leaving a worthwhile impression? Request a website evaluation from the experts at Simply Clear Marketing. We can craft a report with recommendations around your business’ homepage design and layout.

Requesting a Report

Through Simply Clear Marketing’s Web Evaluation Report, you’ll gain perspective from your target audience and their behaviors when it comes to interacting with the homepage of your website. The homepage of your website creates the first impression for your business. Although it’s not a final destination to users, it’s typically the first step they take before learning more about you.

With this report, you’ll be able to analyze how clients interact with your website. This report will include:

  • Content Analysis – Understanding how participants perceive your website.
  • Problem Analysis – Understanding the participant’s perception on whether or not they know what problem your business solves.
  • Recommendation Analysis – Understanding how likely participants are to recommend your business to a family member or friend.
  • Heat Map Analysis – Understanding where participants are clicking.
  • First Click Analysis  – Understanding why participants click where they did.

The Survey

We will capture a screenshot of your business’s homepage and upload it to our survey gathering database, where qualified participants are given a series of questions. These questions are targeted in a way where we can better understand user activity on your website.

Participants are hand selected based on your business’s target audience. Demographics are filtered based off the following criteria:

  • Gender
  • Age Range
  • Education Level
  • Employment Status
  • Location
  • Annual household income

Understanding the Results

Once the report is finalized, a Simply Clear Marketing representative will meet with you to discuss the results, and the recommendations we’ve formed based on best practices in the local industry.