Why an Interactive Website Is Your Gateway to Customer Connection

Digital Marketing

By Simply Clear Marketing

Your website isn’t just a URL, a digital billboard floating around on the internet. A well-designed, interactive website is a powerful tool for attracting and engaging potential customers.

Interactivity is a cornerstone of modern web design, allowing visitors to engage with your content on multiple levels.

Here are some of the most effective ways to entice people to interact with your site.

Invite Your Customer to Engage with a Form

A digital form streamlines communication, offering visitors a direct, convenient way to connect and is a great way to collect data from potential customers, such as names or email addresses. You can encourage people to fill out forms by having an animated button that responds to clicks.

Get Them to Act with Buttons

Speaking of buttons, providing an offer in the button text makes people even more likely to act, whether that means clicking and submitting their forms, purchasing products, donating, signing up for a newsletter, etc.

Make sure to use “low friction” verbiage like “Get” or “Discover.” You can also use personalized verbiage to make buttons more compelling, like “Contact our friendly experts.” Using contrasting colors in button design will make them more prominent, but make sure they’re readable and clickable, not just a menu header or hyperlinked text.

Tap into Their Senses with Haptic Feedback

Most commonly seen on mobile websites and apps, haptic feedback is the act of applying vibrations or motions to digital tools. Ever felt your phone buzz after making a payment on Venmo or PayPal? That’s haptic feedback. It also comes into play when someone purchases a product through a website on their mobile device through vibrations or animations indicating that the purchase has gone through.

These tactile responses enhance the overall user experience by making interactions more intuitive.

Help Them Absorb Info with Hover-Over Effects

Hover-over effects provide visual cues to visitors, indicating interactive elements on a webpage. When a visitor hovers over a navigation link or button, a change in color or animation can signal that the element is clickable.

Most people have learned to look for hover-overs and expect to see them, so it’s important to provide them as much as possible.

Keep Them on the Page with Scroll Events

Scroll events are the interactions that occur when a visitor moves around a webpage. They can reveal content in bite-size portions, giving people time to absorb complex information, like this scroll event we created for Family Care Network’s website.

Scroll events tell people that they’re in the right place on your website and that their action has been completed. This boosts their confidence and stops them from leaving the website.

At the end of the day, interactivity lets your visitor know that your website is responding to them. It creates confidence in the user experience and encourages them to keep engaging with your site. Without interactivity, they don’t know whether their clicks mattered.

Want to add more interactivity to your website?
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